Halloween Became A Cute And Lovely Event In Japan!

In these years Halloween became really popular in Japan. Shopping malls and restaurants started to have Halloween events and many people enjoy wearing costumes and having Halloween parties although most people didn't know much about it 10 years ago. 

Now towns are filled with lots of Halloween goods as you can see in the upper photos above and many companies are selling Halloween version sweets. Even some beer companies started selling pumpkin beer, but the taste is different from pumpkin beer in U.S.A. 

Needless to say, but Halloween is originally an event with scary evil spirits. Therefore in U.S.A. I have seen many Halloween decorations which looks very scary. However Japanese people always tend to love "Kawaii (cute/lovely)" stuff, then it seems like they imported cute characteristics and fun feature of Halloween into Japan. Thus Halloween decorations and Halloween goods shops in Japan look just cute. As you can see in the lower right hand side photo, some sweets even have the words of "Lovely Halloween". 

"Kawaii (cute/lovely)" is now becoming a big trend stream recognized world-widely. Since Japanese people had modified Christmas and Valentine's Day into Japanese style events, this cute and lovely Halloween is going to be "Japanese style Halloween"?